Attention to detail is a hallmark of the quality customers want to see when investing in a product or service, which means having your work proofread is essential to avoid errors.
Every written interaction relating to your business is a reflection of your attitude, value and approach to business so striking the right tone and avoiding sloppy mistakes is important.
For many small businesses and sole traders there can be a surprisingly high level of written content, such as:
- Emails about products or services
- Confirming booking and availability
- Website content, including adding new products and sharing case studies of recent work
- Social media posts
- Responding to complaints
- Employee contracts
- Terms and conditions
- Invoices and chasing up payment
Striking the right tone when requesting an overdue payment or apologising for a late delivery can make all the difference in reaching a successful outcome.
Set the right tone when promoting your business
Likewise when sharing descriptions to describe and promote products and services via email, on your website or through social media poor spelling and muddled sentences will not sell your product.
As a small businesses or sole trader efficient, clear and accurate communication can help to make you stand out against rival traders so it makes sense to have your work proofread when it is a matter of importance.
Even just having your work proofread by a friend or colleague will make a big difference when it comes to little mistakes that you might have missed. It is notoriously difficult to spot errors in your own work.
Having your work proofread by a friend or colleague will let you check that the tone sounds correct – friendly instead of too relaxed, formal as opposed to aggressive – as well as flagging up any potential confusion.
The time when it is absolutely essential to have a colleague or friend proofread your work is when it is something that will remain in the public domain for some time to come.
Look on Google or facebook and there are examples of companies that have the name of their town spelled incorrectly, or typos on their businesses home page.
Have your work proofread to make sure details are correct
As a small business or sole trader search engines and social media act as a shop window. If contact details are incorrect or service details are missing it will affect your business.
Having your work proofread by a friend or colleague before posting it online will save a lot of hassle down the line correcting details.
Sole traders and small businesses are often tightly run with an individual taking control of all day-to-day tasks. A virtual PA can provide a fast and efficient proofreading service to spot mistakes and suggest improvements.
Rather than take a chance if you have no-one in support have your work proofread by a virtual PA.
To have your work proofread by New Dawn PA get in touch.
